14th August 2017

Customer Services

Customer Services

For the Ultimate Web Experience

Developing a website could be compared to writing a book. But what if you wrote that book and just printed one copy then put it on a shelf that no-one can reach? Not much point in that really! Same with a website. What if you develop an all-singing, all-dancing website that only you can see and which no one else can access. That’s where our additional customer services for our web development clients come into play.

Search Engine Optimisation

You want customers to find you on the web and your new website is just the start. To get your website up the search ranking on search engines such as Google and Bing/Yahoo, then you will need search engine optimisation (SEO) on your site.

customer services

There is little point in developing a beautiful new website if no-one can find you

Search Engine Optimisation or SEO is the simple activity of ensuring your website can be found in search engines for words and phrases relevant to what your site is offering. In many respects it’s simply quality control for websites. For instance, you most likely found this site on a search engine today. You will have entered what are called Keywords e.g. web design northern ireland. The search engine will have scanned its entire database to find these relevant keywords. Because of the onsite SEO on this web page, the search engine is more likely to find this business and present it to you in the search results. The video below from wixpa.com might explain it better: –

We not only build you a beautiful website, but we will also optimise it for you! Contact Us now for a no obligation chat about how we can help you reach more customers on the world wide web.

Social Media Integration

customer servicesDo you spend endless hours on your social media accounts posting information about offers or services? Well you can stop that now, with our fully integrated social media solution for your website. Imagine only having to go to one place on the web to post your content – your website or blog – then hitting the publish button in the knowledge that your content will automatically post to Facebook, Twitter, Instagram etc.

We will also show you how to post the best content that is relevant to each social media platform so that you can maximise your return on investment quickly and effectively. Contact Us now.

Video Content

It is widely accepted that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. Use of video – and in particular bespoke video – in your website content is now a must-do. Here’s why: –

Firstly, utilising video in your content marketing efforts will no doubt improve your SEO. In fact, according to Comscore, adding a video to your website can increase the chance of a front page Google result by 53 times.

Next, videos have been proven to demand more consumer attention than any other medium. And while we’re in the midst of what some might call a content-overload for consumers, capturing their attention is crucial.

We’ve heard over and over that visual content is the key to great engagement. Video is no exception. So when you’re considering what types of posts to schedule on social networks in the future, think video!

Finally, the number one reason for using video in your content marketing plan? Video converts more customers. Simple, right? Recent research shows that 71% of marketers say video conversion rates outperform other marketing content.

Helicon Design can create a beautiful video for your business of up to 90 seconds. This makes a great addition to your About Page on your website or when you are blog posting. Contact Us now to learn more.

Here’s my short introduction to Helicon Design